Mate supports livelihood of Paraguayan farmers
Yerba Mate after its two year long aging.
Yerba Mate regularly gets write-ups in the world’s leading press outlets. Sometimes its about newly discovered health benefits of drinking Mate, other times its about yet another athlete, leader or creator adopting the daily Mate drinking ritual.
More rarely, do we see in-depth reporting on the livelihood of the people who cultivate, harvest and age Yerba Mate in the producing countries of Paraguay, Argentina, Uruguay and Brazil.
The global growth of Mate drinking is creating a renaissance for villages and people across the region. This provides for economic growth, investment in infrastructure including schools and hospitals for local people. At the same time, the challenge is to supply the growing demand whilst maintaining quality, respecting the environment and implementing natural, sustainable farming practices.